Obey

Or don't.

Whatever.

We’re not visionaries.
We’re not on a mission.

We’re not building a community of changemakers, or unlocking the power of personal style.

We’re just making clothes for people who’ve stopped pretending to care.

We were tired of the noise, the pressure to be bold, bright, expressive, curated, improving.

We're not here to wake you up. Or to tell you to get dressed.

Everything we make is designed for low-stimulation living:

• Decision fatigue
• Social battery death
• The emotional blur of scrolling through... life

Neutral tones. Low expectations.

A design philosophy rooted in one principle:

Follow the herd.

Or don't.

We couldn't give a shit either way.